For Chris Macaulay, building a business has never been about short-term wins. It’s always been about the long game.

“I didn’t start Killara to chase trends,” Chris says. “I started it to create long-term value—for founders, for teams, and for customers who care about what a brand actually stands for.”

That belief—that brand purpose is more than a marketing buzzword—has become a foundational philosophy at Killara Outdoors, the company Chris founded in 2019. Today, it’s the driving force behind every acquisition, partnership, and platform strategy across the growing portfolio.

Purpose Isn’t Fluff. It’s Strategy.

In an outdoor market flooded with noise, trend-chasing, and knockoff brands, Killara looks for what’s real: authentic products, mission-driven founders, and stories that resonate.

“When we bring a brand into Killara,” Chris explains, “our first job isn’t to overhaul it. It’s to understand what made it special in the first place—and then amplify that.”

This often means saying no to flashier ideas in favor of clarity, consistency, and conviction. Chris and his team work closely with founders to retain the soul of their brand—while building the structure needed for sustainable growth.

“We scale what’s working. We don’t dilute it. We build around it, support it, and give it room to grow.”

That support includes centralized logistics, content and media systems, team development, and retail expansion—without compromising brand values.

“We bring in systems, sure. But we also bring belief,” Chris says. “We believe these brands matter—and we invest like it.”

Built to Last, Not to Flip

Killara’s platform isn’t about quick exits or chasing the next hot product cycle.

“We’re not building brands to flip them,” Chris says. “We’re building them so they’ll still be here in 10, 20, 30 years. So they can grow the right way—with integrity and vision.”

Since 2019, this long-term mindset has guided Killara’s approach to everything: how they recruit talent, how they align incentives, how they show up in the market, and even how they speak to their customers.

And it’s working. Over the past five years, Killara has become a platform where authentic outdoor brands grow stronger without losing their edge—because they’re supported, not swallowed.

“You don’t need to sell your soul to scale,” Chris says. “You just need the right partner.”

Ready to Build with Purpose?

If you’re a founder who’s looking for alignment—not just capital—or an investor looking to back something meaningful, Killara may be the place for you.

“We back brands with backbone,” Chris says. “If you’re building one of those, let’s talk.”

Explore more at killara.com
Or pitch your brand to join the platform.